Consumers want unique experiences Coca-Cola Hellenic Bottling Company (HBC) created an online sweepstake where followers of the Amita Motion’s social media page could vie for a chance to win free VIP tickets to a concert. Winners were chosen at random and received an NFT, which was their VIP ticket to the concert, through a Web3Auth MPC wallet on Polygon, so none of them needed any prior experience with blockchain tools. Most of them did not even know they were using blockchain! The experience was especially unique because each winner received one of four NFT images that corresponded to an emotion. Based on the emotion, the NFT transformed during the concert into a video. These dynamic NFTs were all encoded in smart contracts that were on-chain, making them immutable digital mementos for all of the winners.

Exclusive assets designed for brand engagement With the launch of its All-New RX range, Lexus wanted to demonstrate the vehicle’s technology in a multi-channel campaign that engaged car buyers and highlighted the brand’s unique selling points. To achieve this, the luxury car maker launched ‘Stay-Ahead’, a stylish campaign that featured a modern spy thriller video with a car chase included. At the end of the sequence, viewers see the briefcase the driver has escaped with but are left wondering what is inside. Enter the ‘Crack The Case’ competition, an interactive game designed to engage potential buyers and have them compete for one of five limited edition NFTs. The artwork for the NFTs was inspired by the Lexus Hoverboard but SettleMint’s Blockchain Transformation Platform enabled the NFT technology that brought the contest to life.