Euroports, a prominent entity in European port infrastructure, sought to highlight its vital yet underrecognized role in the industry through innovative means. Collaborating with Venar, they embarked on a groundbreaking project to develop an immersive Virtual Reality (VR) experience aimed at enhancing both internal and external engagement. The initiative commenced with a proof of concept, laying the groundwork for an ambitious VR endeavor. This encompassed an interactive showcase of Euroports' operations, a VR game simulating the logistical challenges of cargo unloading, and an engaging 360° video depicting the journey of a new employee. In partnership with tHRibe and Bozon, Venar crafted a narrative and experience that vividly brought Euroports' vision to life. Developing the "Game of Euroports" was particularly enlightening, necessitating the creation of intuitive yet complex game mechanics to ensure an engaging and accessible experience, especially for VR novices. The "World of Euroports" delved into 3D visualization, offering users an impressive perspective on the company's scale and impact. The outcome was met with overwhelming positivity from Euroports. The VR experience not only opened new avenues for engagement but also provided an interactive platform to narrate Euroports' story. For Venar, this project reaffirmed their capability to deliver innovative solutions with tangible impact. This collaboration also served as a valuable learning journey, highlighting the importance of dynamics and cooperation when working with diverse partners. It underscored the essence of VR—making technology accessible to all. The development of the "Game of Euroports" and storytelling for a broad audience were pivotal in Venar's evolution as VR specialists. Looking ahead, this project has inspired Venar to revamp and further develop their approach to sales experiences. The integration of AI-driven avatars in future projects exemplifies their commitment to continuous innovation and growth in the VR domain. This venture with Euroports stands as a milestone, validating Venar's vision of unlocking new worlds and experiences through VR for every business and industry.

Canon Belgium collaborated with Venar to demonstrate the enduring relevance of paper in the digital age. Together, they developed an augmented reality (AR) application that transformed the traditional paper guide of Canon's 'Make it' event into an interactive experience. By utilizing image tracking technology, each page became a dynamic medium, allowing users to view holographic speaker introductions directly on their smartphones. This innovation not only captivated attendees but also showcased new possibilities for integrating print and digital media. Building on this success, Venar is now exploring Web AR solutions to further enhance accessibility and user engagement. Read more